Jesse Sousanas family has owned and operated WILDCAT

ENTERPRISES for 25 years. The parking lot at this conspicuous blue and gold
building on Fresno and G Street is rarely empty. Serving a mostly male,
blue-collar clientele, Wildcat has been continuously expanding its selection and
slashing prices since Sousana, twenty eight, took over the family business two years
ago.

Wildcat has the largest and lowest priced selection of adult DVDs and video clips in Fresno. "I get every new release, including the amateur stuff you see on
the Internet. Everybody appears to love that stuff," Sousana explains.

The racks and racks of DVDs substantiate his claims. Every genre imaginable
is represented: from amateur to anime, Sousana is set on meeting his clients' needs. He gets all probably the latest hard-to-find she-male releases, has
a great choice of swinger magazines (that include info on the scene in
Fresno), offers a liberal rental policy (no credit card necessary), and also hosts an older, tangible message board. One poster announces, I
want to be tickled.

Wildcat's DVDs are by far the most affordable in town. A current Valentine's Day
sale offers three adult DVDs for $20. Bring a receipt for any DVD purchased
Monday through Friday back the next weekend and get 50 % off your next
DVD purchase.

Sousana is a third generation porn male. visit now He tells me stories about going to
Hong Kong with his grandfather when he was 7 years old. For being good
while his grandfather conducted business, he got to pick out whatever toys he wanted from a Chinese factory. He also tells me how his grandfather was
the first to offer adult movies by the minute in a video arcade.

The booths at Wildcat do not have doors, and there's, luckily, a "keep it in your pants" policy.

"I try to make everyone feel comfortable," he says. "I try to constantly have
at least one female working along with one Spanish speaker."

visit now The store carries the one-of-a-kind designs of Wildcat employee Cha Cha, who makes most outfits Fresno strippers wear.

Wildcat has a large selection of toys for women and males, and Sousana will guide you to the right unit for the needs of yours at probably the lowest price. On popular
items like the Impulse Slimline Rabbit, Wildcat undercuts the competition by $10.

Sousana is increasingly catering to couples, the gay community, and females. A
hot item for couples is the Mini Magic vibrating cock ring.

"Any couple I show it to, it's sold," says Sousana. The Mini Magic is
priced at $12.99. But what is perfect cock ring out there?

"The blue rubber band which comes on broccoli I am not kidding."

The DVD selection at Wildcat

But maybe you are a novice to the sex shop thing and aren't quite ready for such variety. G, GIFTS & GALLERY is place that is good for beginners. Opened in
December, the Tower District spot is the third in a chain of accessible, female-friendly stores. visit now The purple box on Van Ness just south of Olive
carries lots of PG-rated gift items, including cards, massage oils, Tom of Finland toile boxers, and rainbow gay pride trinkets. It also has G-rated
purses, home dcor items, and plush animals. Clients are welcomed by
pumping dance music and video displays.

The goodies you are really after are in the back. There is a tiny gay
section, but mostly the toys are geared towards straight females. The staff
will explain to you they carry the most recent models, as well as the selection of theirs, while somewhat limited, covers most of the basics. The windowless back room has an
overstuffed banquet on which to lounge while you examine the selection. G's
DVD and video section is tiny, but it has a decent choice of instructional books, mainly for couples. If you are wanting to buy your
first ever "pocket rocket," this's the place.