How To Build Your Own Interactive Quiz Qualtrics

Interactive quizzes will be a strong software in the palms of digital entrepreneurs wanting to collect data and convert on-line guests into leads. By delivering entertaining, interactive, relevant content as a substitute of merely asking website visitors to fill out a kind, brands forge stronger relationships with their prospects and prospects and ship one thing of worth before asking for data in return.

For loads of marketers, conversion isn’t the instant objective. Some need to simply captivate and entertain an viewers, driving model awareness and buyer connections. Others wish to create shareable content. Quizzes are excellent top-of-funnel content material to help entrepreneurs obtain either goal.

Comply with Our Step-by-Step Guide to Creating an Interactive Quiz

Of course, building a quiz seems like much more work than churning out a blog put up or posting an image to your social accounts, but it doesn’t should be. Using Authority backlinks ’ "How Long Would You Survive in a Dinosaur Park?" quiz as an example, I’ve created a fast step-by-step tutorial that can assist you build your individual branded quiz that engages and converts. With all of the graphics and interactive visuals, The Qualtrics Dinosaur Park quiz might look pretty sophisticated-but we only relied on a couple of question varieties to build the entire survey. We’ve outlined every query kind and supplied instructions so you'll be able to create an superior customized quiz.

Creating Your personal Theme & Introduction Web page

A survey theme makes your survey more interactive and visually partaking. You may turn no matter image or background you’d like right into a survey theme inside Qualtrics. All you need is that this small snippet of CSS:

#SurveyEngineBody background: #FFF url(yourURLHere) no-repeat middle mounted; background-dimension: cover;

Unsure what to do with that snippet of code? Listed here are a few steps that can assist you out:

1. Open up your survey within the Edit Survey tab 2. Click on on the appear and feel web page 3. Click on "Superior" 4. Click on "Add Customized CSS" 5. Paste within the code 6. Change the text within the "url()" spot to have the link to your image

You’ll also notice that the Dinosaur Park Quiz begins with an introduction page. We didn’t use a lot textual content on this web page, but you may need to fill this area with additional directions or a message in your quiz takers.

To construct a web page like this, add a Descriptive Text/Graphic query to your survey and insert a page break after the question. If you'd like to add graphic headers to subsequent pages of your quiz (just like what we did), the Descriptive Text/Graphic query kind is the solution to go. Mainly, this question kind means that you can enter and style text on any page of your survey, with out it looking like a survey query.

Multiple Choice Questions

The majority of the Dinosaur Park quiz utilized multiple selection questions. Utilizing this query type, you may change the looks of a query to show a number of choices, a dropdown listing of reply selections, or completely different answer choice layouts. See all of the Qualtrics query sorts here.

We selected to help keep respondents engaged by putting a number of totally different multiple selection question choices on a web page.

Choose, Group and Rank & Sizzling Spot Questions

To add a bit of more interactivity into the quiz, we used two of our specialty question sorts-the “Pick, Group, and Rank” question sort and the “Hot Spot” query kind.

“Pick, Group, and Rank” permits your participants to drag and drop items into the suitable categories, like classifying dinosaurs as plant-eaters or meat-eaters. All you should do is add that question type to your survey flow and type in the categories and answer choices.

The “Hot Spot” question sort permits you to add an image and determine areas that contributors can click. Once your image is uploaded, Qualtrics allows you to attract areas straight onto an image, creating clickable “hot spots” for respondents. Plenty of our clients use this query sort to test commercials or design layouts, but we used it to ask quiz takers to search out someplace within the room to hide from a Dinosaur.

Quiz Scoring

You’ve probably taken fairly a few on-line quizzes that, upon completion, serve up some type of information (e.g., which Harry Potter house you’ve been sorted into, or which summer time trip spot is greatest suited to your character). Quizzes like this rely on scoring know-how, which lets you assign point values to every reply choice and primarily score a result for each respondent. With Qualtrics’ scoring function you can give every answer selection a singular worth and create a variety of various outcomes and content based on respondent scores.