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The hazard of this myth is this it causes many marketers to believe they can succeed without having done much marketing or selling. They think their security monitoring systems for home service is stand out that big automatically generate hordes to pay customers. Unfortunately, it doesn't happen method.

Tip: Locate narrowly defined niche markets where marketing solves a particular need among the customers. Focus your marketing on them instead of trying to reach a broadly defined general market. You'll generate more sales and have a better return of your advertising expense.